Dubai, UAE, 4 September 2024: Day three of the official Dubai Fashion Week (DFW) brought to the fore an array of trend-setting collections by local, regional and international brands. Dima Ayad's Spring/Summer 2025 line celebrated feminine strength, while Anaya's ‘Gaudí's Reverie’ drew inspiration from Antoni Gaudí's architectural marvels. Heba Jasmi opened the day with her ‘State of Art’ collection, followed by Humariff's ode to the beauty of garden flowers with rich fabrics and Victorian techniques. Mrs. Keepa presented its collection through a thought-provoking short film premiere at VOX Cinemas. The day culminated with a grand closing by Michael Cinco and the conclusion of the Italian Trade Agency's exhibition. DFW is co-founded by Dubai Design District (d3), part of TECOM Group PJSC, and the Arab Fashion Council.  

DIMA AYAD

Dubai-based Lebanese designer Dima Ayad unveiled her Spring/Summer 2025 collection yesterday, celebrating femininity in all its forms. Distinguished by colourful fabrics, floral sequins, lace ombre satin, and feminine silhouettes, the collection called for audiences to embrace femininity as a source of strength. Ayad presented playful designs that seamlessly transitioned from day to night while displaying her commitment to inclusivity with pieces catering to women of all body types.

NIFD SCHOOL OF TRENDS  

NIFD School of Trends showcased a dynamic array of emerging talent.  Their presentation inspired audiences with fresh, innovative designs by its fashion cohort, reflecting the latest trends and creativity shaping the fashion world. The school’s participation in DFW underscored its commitment to nurturing future designers and providing a platform to catapult new talent to the spotlight. Audiences were treated to a vibrant and engaging display of fashion-forward concepts, reinforcing DFW’s role as a launchpad for the next generation of fashion leaders.

ANAYA

Luxury ready-to-wear label Anaya revealed its Spring/Summer collection titled ‘Gaudí's Reverie’, inspired by the legendary Spanish architect Antoni Gaudí. Blending passion and technique, the designer drew inspiration from Gaudí’s creative philosophy and masterful works like Park Güell and Casa Batlló, showcasing vibrant, nature-inspired motifs through three-dimensional draping, laser cutting, and ombre colour dyeing. The designs, crafted with meticulous attention to detail using glass organza, double weave satins, and hand-dyed ombre beaded tulles, reflected the playful and profound ingenuity of Gaudí’s architectural marvels.

HEBA JASMI

Emirati designer Heba Jasmi unveiled a high fashion collection, ‘State of Art’ exemplifying the brand’s dedication to innovation and craftsmanship. It combined structured embroidery with flowing volumes that created silhouettes celebrating the female form. Key elements included intricate lace, abstract nature-inspired embroidery prints, and a vibrant colour palette that reflected Jasmi’s commitment to quality and sophistication.

HUMARIFF  

Acclaimed Russia-born couture designer Tamam Humariff celebrated the beauty and transformation of garden flowers last night at DFW. Her Spring/Summer collection created a parallel between female beauty and blooming flowers, employing floral motifs and a colour palette of whites, blues and light blues. The collection evoked Victorian techniques such as drapery, voluminous shapes, and rich fabrics, such as taffeta and velvet, enhanced by handmade three-dimensional flowers. The brand meticulously crafted the collection over six months, showcasing its meticulous attention to detail.

MRS.KEEPA

Mrs. Keepa, a DFW member, presented its Spring/Summer 2025 collection, ‘Need Therapy,’ with an exclusive film premiere at VOX Cinemas in Mall of the Emirates. The short film, viewed by an exclusive audience, delved into the often-ignored realities of everyday life, offering a poignant reminder that no one is alone in their difficulties. With avant-garde and innovative storytelling, Mrs. Keepa reinforced its unique approach to fashion, turning design it into a meaningful conversation about life, individuality, and unity.  The collection’s unveil was a collaboration between Mrs. Keepa and VOX Cinemas, supported by the Emirati perfume label Rasasi and Italian coffee brand Lavazza.

MICHAEL CINCO  

Renowned fashion designer Michael Cinco, also a DFW member, displayed breathtaking artistry in his showcase at DFW. Inspired by the grandeur of ancient Rome, the collection seamlessly blended historical opulence with contemporary style, with couture pieces featuring intricate designs evocative of Roman fashion. The ready-to-wear segment also offered his perspective on smart casual fashion for daily wear. A standout feature was the debut of the Michael Cinco Luxury Micro Diamond Collection, an exclusive line poised to set new trends in the fashion industry.

ITALIAN TRADE AGENCY  

Last night marked the conclusion of the Italian Trade Agency (ITA) exhibition in collaboration with DFW. ‘La Moda Italiana: Dubai Edition’ showcased 25 prestigious Italian fashion brands across clothing, footwear, leather goods, and eyewear. This exhibition underscored the robust cultural and economic connections between Italy and the UAE, emphasised by Italy's fashion exports to the UAE reaching €838 million in 2023.

For the full calendar and to register, visit:  https://dubaifashionweek.org/calendar/.

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