Dubai, UAE, 4 October, 2023: Sole DXB, the region's most celebrated youth and contemporary culture festival, gears up for its 2023 edition returning from 8 December to 10 December with the release of its presale weekend passes and as the first event in the Dubai Shopping Festival (DSF) calendar, which runs from 8 December 2023 to 14 January 2024.


Returning to Dubai Design District (d3), its strategic partner and part of TECOM Group PJSC, the festival has joined forces with Nas backed record label and entertainment Company, Mass Appeal, as their official partner for Hip Hop 50 in the Arab world. Following last year’s impressive turnout of 35,000+ fans, Sole DXB is poised to welcome record-breaking numbers to this year’s show. 


The festival is also introducing Stage Front passes, a brand new category which will afford fans access to the entire weekend, but more importantly, the pass will include memorable opportunities to experience their favourite artists up close and personal. Additionally, General Access weekend passes will be available to purchase at presale rates for a limited time only.


Joshua Cox, Sole Partner said: “Working with Mass Appeal, we're here to celebrate Hip Hop's past, but also salute its future as we look to the next 50 years. We're grateful to have the chance to play a role in telling this story, and as we look to all the parts of the world the movement has touched, we can't think of a better place than Dubai to showcase it.”


Khadija Al Bastaki, Senior Vice President of d3, part of TECOM Group, said: “The autumn season is well underway at d3 and, with that, we look forward to the return of Sole DXB in December, which always concludes our season with such energy and creativity. Sole DXB has become a staple in our community and we look forward to the event bringing the creative community together once again for an experience to remember, celebrating a movement as powerful and prolific as hip hop.”


The highly anticipated festival, with the invaluable support of its strategic partners - Dubai Design District (d3),and Dubai Calendar, the official guide to events in Dubai, continues to hold its place as the catalyst of culture, community and commerce in the region. Through various mediums, Sole DXB has grown to become an international stage, known for spotlighting emerging ideas and concepts alongside well established names. Each year the festival  proves itself as a specially curated platform for businesses to connect and speak to the youth. Fans can expect an impressive line-up of international and emerging talent, in addition to an eclectic selection of global brands, from sportswear and contemporary giants to the best of independent fashion and design from the region and beyond.


With the addition of Sole DXB to the 29th edition of Dubai Shopping Festival, DSF adds yet another exceptional outdoor entertainment experience to its packed calendar of events designed to appeal to everyone, every day at the most wonderful time of the year, in a city like no other. 


Stay tuned to Sole DXB’s social media channels or sign up for their newsletter at, for further announcements on programming, and what to expect at this year’s edition.


Tickets are available through Platinumlist Tickets, and


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