About the Event
The LEGO brand execution, themed “Never Stop Playing,” brings a series of playful activations to D3; including a crane installation, hopscotch path, and two seesaws; designed to spark joy and curiosity in everyday routines.
These elements aim to disrupt the ordinary and invite people of all ages to rediscover the power of play. By carving out unexpected moments of fun, we hope to inspire visitors to embrace spontaneity, creativity, and connection throughout the duration of the activation.